This course introduces models about the major jobs of the manager who integrates product development, marketing, strategic planning, operations, human, and financial dimensions of the enterprise. These models are employed to understand the causes of the challenges managers are facing.
- Apply the entrepreneurial process.
- Analyze the feasibility of a new venture business concept.
- Brainstorm ideas for new and innovative products or services.
- Learn how to conduct focus groups, surveys, and other methods for researching customer reaction to various new venture concepts.
- Use a variety of feasibility tests, assess and select prospective new venture concepts for further study.
- Conduct a variety of secondary research activities to analyze competition, market trends, industry structures, and other issues relevant to specific new venture concepts.
- Examine and analyze issues related to intellectual property protection for specific new product concepts, (e.g., patent and trade name searches).
- Investigate federal and state regulatory requirements for specific industries by contacting relevant agencies.
- Describe how to investigate financing alternatives for specific new venture concepts.