This course involves the discussion and the implementation of critical decisions which are meant to change the course of business or operations to give the business a competitive advantage. The process involves a look at both the external and the internal environment to better the future. Strategic management is the best approach to understand the current position of a company and the direction it is expected to take to ensure the objectives are met. Therefore, course involves molding the current methods of doing business or operations to a better approach that will promote overall success and give the organization a competitive advantage over other players in the same business.
- understand how the strategic decisions are formulated
- understand how strategic management affects production and marketing
- understand competitive advantage, strategic planning with its limitations.