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MKT 203 Marketing Strategy (3 Credits)

The course helps students to examine the marketing mix along the line of the firm's strategy. The students will develop marketing strategies, evaluate opportunities of a firm, anticipate competitive dynamics, and assess the sustainability of competitive advantages. The course is helpful to students pursuing careers in consultancy, investment analysis, entrepreneurship, and product management.

Learning Outcomes:

  • Identify and develop the essential components of a comprehensive and integrated marketing strategy.
  • Analyze descriptions of the products/services sold by businesses.
  • Understand market segments that could be targeted by businesses.
  • Analyze effective marketing communications strategies for products/services.
  • Understand appropriate prices for products/services.
  • Analyze appropriate channels of distribution for products/services.