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BHP 402 Health Communications (3 Credits)

This course is for students pursuing careers in the health sciences. The course examines general principles of communication in the context of community health organizations or settings. A systems approach will be used to understand health communication in health organizations. Topics include health literacy, key considerations for constructing effective health communications, and the application of behavior change theories and general marketing principles. Selected prior and, possible, current health promotion campaigns will be critically reviewed and students will be asked to develop a health communication intervention or social marketing campaign for their local community.

Learning Outcomes:

  • Describe health literacy and its application.
  • Identify the role that health communications can contribute to health literacy campaigns.
  • Illustrate the organizational systems necessary for a successful health literacy campaign.
  • Explain the role of social media as a "tool" of health communications.
  • Describe how health literacy and health communications can be applied to a community health intervention.
  • Critically review professional journal article in health sciences for illustration of course concepts.