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Bachelor of Arts in Marketing

The Bachelor of Arts in Marketing program prepares students for career opportunities on several marketing industries such as e-commerce, advertising and supply management by providing strong core knowledge on marketing theory and practice. Students who enroll in this program are honed to formulate powerful strategic plans in promoting a business by enhancing their oral and written communication skills and widening their knowledge on relevant technology that will further aid them to reach out to the global society. The curriculum is designed to meet the primary objective of making the students acquire the vital knowledge and skills for a career wherein marketing is of utmost importance. More importantly, it aims to instill appreciation on the students regarding the importance of marketing. The program seeks to develop highly competent and creative marketing professionals with adequate training in marketing analysis, strategic planning, sales and finance management.

Program Learning Outcomes

  • Use professional communication skills to express understanding of marketing principles to diverse audiences.
  • Employ problem-solving skills and decision-making techniques to identify marketing and related business issues.
  • Develop strategic plans that respond to organization marketing needs.

Course Requirements

Core Courses (54 Credits)

Electives Courses (15 Credits)

General Education Requirements

General Education Courses Requirements; each course is valued as 3 Credits. The general education courses at Charisma University hone students to be holistic individuals possessing critical thinking skills applicable to diverse fields of knowledge. Students must complete 51 Credits from General Education Courses distributed as follows:

English Courses (9 Credits)

Undergraduate students must complete all the three courses from English section

ENG 210 - American Literature
ENG 100 English Composition I
ENG 101 English Composition II

Communications (9 Credits)

Undergraduate students must complete all the three courses from Communication section

COM 210 Business Communication I
COM 211 Business Communication II
COM 285 Public Speaking

Humanities (6 Credits)

Undergraduate students must complete two courses from Humanities section

PHIL 264 World Religion
PHIL 100 Introduction to Philosophy

Natural Science (3 Credits)

Undergraduate students must complete one course from Natural Science section

BIO 100 Principles of Biology
CHEM 110 Introduction to Chemistry

Mathematics (3 Credits)

Undergraduate students must complete the following course from Mathematics section

MTH 257 College Algebra

Computer Science (3 Credits)

Undergraduate students must complete the following course from Computer Science section

CIS 100 Introduction to Computer

History (9 Credits)

Undergraduate students must complete two courses from History section

HIS 217 Western Civilization I
HIS 218 Western Civilization II
HIS 122 American Government

Social and Behavioral Sciences (9 Credits)

Undergraduate students must complete two courses from Social and Behavioral Sciences section

PSY 100 Introduction to Psychology
SOC 110 Introduction to Sociology
POL 100 Introduction to Political Science

Total Credits required for Bachelor of Arts in Marketing is 120. Please refer to the University Catalog University Catalog or website for admissions requirements; transfer credits policy; and tuition fees.