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Master of Arts in Marketing

This program is specially designed for students who seek to further enhance their abilities and skills in certain aspects of marketing activities which include the fields of advertising, e-commerce. Given these advanced skills, graduates of this program are expected to acquire executive positions in marketing firms. In this way, the program aims to instill more advanced knowledge and skills to students in order to widen their career opportunities in several related fields. This program envisions marketing professionals to be substantially equipped with formidable marketing strategies as well advanced training in effective advertising and e-commerce.

Program Learning Outcomes

  • Use professional communication skills to express understanding of marketing principles and related management practices to diverse audiences.
  • Resolve complex analyze marketing decisions in a dynamic business environment.
  • Design comprehensive marketing strategies that solidify a brand, achieve financial goals, and gain a competitive advantage.

Course Requirements

Foundation Courses (24 Credits)

Students must complete all the required foundation courses. Each course is valued as 3 Credits.

MKT 501 Introduction to Marketing
MKT 520 Urban Labor Markets and Employment Policy
MKT 618 Pricing
MKT 588 Marketing Management
MGT 501 Business Ethics
MGT 538 Strategies in Decision Making
GRES 690 Master's Thesis (must be taken at the last semester of the program, valued as 6 credits); thesis guidelines

Electives Courses (12 Credits)

Total Credits required for Masters of Arts in Marketing is 36. Please refer to the University Catalog University Catalog or website for admissions requirements; transfer credits policy; and tuition fees.